Search Engine Optimisation
Spot Media's search engine optimisation (SEO) services include tweaking on-page
and off-page optimisation elements to improve your natural
placement on organic (non-paid) search engine results pages (SERPs).
Search Engine Optimisation: the term used to describe the
marketing technique of preparing a website to enhance it's chances of being ranked
in the top results of a Search Engine for a set of relevant, high traffic keywords.
And in plain English? Building and adjusting the (on-page
and off-page elements of a) web page so that it turns up in the organic (non-paid)
search results on the first couple of pages when a keyword phrase is entered into
Google, Yahoo and MSN (and other Search Engines although these three make up the
majority of search engine traffic).
Here are some of the things Spot Media can do to satisfy your search engine optimisation needs:
Site Optimisation
Spot Media's site optimisation includes all optimisation
done internally on your new or current website. Spot Media will optimize your website
and ensure it is focused on the correct keywords and built for correct indexing
in the search engines.
Page Optimisation
Spot Media's page optimisation involves complete keyword,
title, and site description meta tag optimisation for each page on your site to
make certain your code conforms to current search engine standards. Other services
Spot Media will perform include load time optimisation, code validation, keyword
density, and more.
Website Design or Redesign
If needed, we will revise home page to focus heavily on
the call-to-actions. Spot Media will optimise the inner pages as well, to focus
on their individual key phrases. Both will ensure better conversion rates and clarity
of the purpose behind the website.
Content Pages
To get a content-rich site, we can insert additional pages
with related content. Each page will focus on a certain key phrase. They can offer
useful tips, help, or information to readers online. Content pages can be articles
from other sources, or self-written. If needed, we offer the service of writing
the content for you. Along with the focus of each key phrase, the ultimate goal
behind these pages is to gain inbound links from other sites and the website in
general.
Forums
Forums are discussion-driven pages on the site where users
can read and comment on specific topics. Forums are a good way to increase user
retention and site relevancy.
Blogs (Online Journal)
Blogging is the current trend for the owner of the site
to add comments, opinions, etc. to related topics. Blogs increase the number of
pages on your site as well as increase retention and overall number of hits.
News Feeds
Links to articles and other information on your site add
an information-rich portal for users to access. News feeds and other methods such
as forums provide free information to users which in turn increase hits, links,
and retention.