Online Marketing
Internet marketing uses the internet to promote and sell
products and services. This can be undertaken via a business website and or through
paid advertising in search engines (eg Google, Yahoo! and MSN) and directories such
as the Yellow Pages. These few facts illustrate the integral role that internet marketing should
play in every web promotion strategy.
Internet Usage Facts
- 90% of Internet users do not go past the top 20 search engine results.
- They simply type something else in if they can't find a relevant site.
- 80% of Internet users find websites through search engines.
- 75% of Internet users use search engines with the intention of purchasing a product or service.
Internet Marketing: the benefits
- Low cost, especially in comparison to other advertising media.
- High volume. World Wide Web browsers and searchers form a huge (and still expanding) international audience.
- Continuous. The Internet is available 24 hours a day. Moreover, properly conducted Internet Marketing campaigns often produce top ranking visibility results that last for years.
- Targeted. Internet Marketing sends your information directly to people who are actively looking for it.
- Micro to multi-national. The Internet offers equal business opportunities to anyone with even the most basic Internet access.
- Measured. Online statistics provide current information about website visitors, where they come from, the keywords they use and web pages they have visited.
Directing traffic to your website
There is no guarantee that your website will be found and
listed in search engines. The search engine Google for example currently has over
4.2 billion web pages in its index: an estimated half the total number available
on the web.
We all know that consumers type keywords into search engines
to find what they are looking for. So, it is essential that your website be designed
to include relevant keywords that will lead consumers to it.
Don't become a victim of Common Internet Marketing mistakes
- Poor website design evidenced by slow loading, difficult navigation, outdated information, browser incompatibility and design not reflecting business quality.
- Low profile. Can people find you just by typing in your business name in Google?
- Poor copy writing. Does the text on your website clearly reflect your business and will it be irresistible to your customers
Contact Spot Media today for a free quote and assessment.