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Search Engine Optimisation, Search Engine Marketing, Online Marketing and Digital Strategy Consulting specialists

Get higher search engine rankings

Spot Media specialises in optimising your website for higher search engine placement. We offer specialised website analysis, competition analysis and target audience analysis to help fulfill your search engine optimisation (SEO) and search engine marketing (SEM) needs. We then initiate an on and off site SEO campaign to help you move into the top ten results for searches related to your industry.

Earn better return on investment

Spot Media offers a variety of Search Engine Marketing services. For natural, organic Search Engine placement, we offer long term Search Engine Optimisation, and for immediate results we offer a range of Pay Per Click Management and Campaign Management (Online Marketing) services.

Targeted digital marketing campaigns

Co-ordinate digital marketing campaigns with Online Marketing initiatives such as Pay Per Click or Targeted Advertising camapigns. Obtain measured results for your campaign to help evaluate cost per acquisition and return and investment.

Develop a digital strategy for your brand

On top of our Search Engine Optimisation / Search Engine Marketing and Online Marketing campaign services, Spot Media can integrate all our service offerings to your business with a Digital Strategy. From progressive website design and development right through to e-commerce journeys and analysis, Spot Media offer full turn key solutions to boost your brand's online presence.

Feel free to contact us with your online strategic and marketing requirements.

Did you know...

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* BRW Digital Survey - Feb 2008

So where does your website stand in your industry?

Tips on how to make your website more search engine friendly...

• Deep linking
• Make sure you have links coming in to as many pages as possible. Deep links drive search engine by validating the importance of your site. Deep Links drive the point that you have lots of worthwhile content. Make sure deep links not only deliver traffic to the home page but to other content pages as well. Having links only hit your home page states that you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.
• Limit anchor text
• Don't fall into the habit of overdoing your anchored text. You want to add variety to your inbound links, steer away from automation because it's a well known fact that Google may frown upon it.
• Site map
• All sites need a site map, If possible link to your site map from every page. This is a search engine friendly move to help search engines find every page with just two clicks. Even small sites need a site map!
• Be bold
• Use the <b> </b> tags around some of your keywords on each page. Don’t go over board and use it every where, use some creative judgement.
• Keyword Placement
• When possible place your keywords in headings, preferably at the beginning of the heading; Include keywords towards the top of the page - use heading (e.g. <h1></h1>) tags. Instead of having a link to another page that says 'Click here to read more', reword it to include your keywords, e.g. 'Read more about SEO'.
• Monitor and measure
• Keep a record of how many visitors your site gets, and more importantly, what search terms they are using to find your website. If you don’t have a reliable statistics package that monitors the hits to your website, speak to us about installing Google analytics.
• Be direct and get to the point
• Web visitors are usually short on time and patience as there are tons of web pages to be visited. Successful headlines generally say exactly what the customers seek.

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